The China regional division of Apple has debuted its first television advertisement in the region on Sunday, at a time when China has been critical to Apple’s quarterly profits.
The one minute and a half advertisement, shown on the Apple China website is titled “Start Something New”, is geared towards celebrating the Chinese New Year. It is quite similar to the US Apple advertisement called “The Song”.
In the advertisement, a young lady is using Apple software and hardware and converts a vintage audio recording to a format playable on an iPad.
Last week, Apple showed just how important China is – boosting advertising makes sense amongst a greater retail push. Sales in the Greater China region, which includes China, Hong Kong, and Taiwan, grew 70 percent year over year to $16.1 billion in the quarter. China is now Apple’s second-biggest market, accounting for 21.6 percent of total revenues.
You can view the advertisement on Apple’s website.